We have been Googling for several years now – entering whatever we wanted to find and waiting for Google to perform a top secret calculation that would make Mr. Spock proud.  But now Google has added a new twist, or should I say turn.

Google Wonder Wheel offers a new way to search for related topics.  For example, suppose you are searching for energy saving equipment.  Google Wonder Wheel not only gives you the results it normally would deliver, but also gives you 8 “spokes” with related keywords. Continuing to drill down each spoke will help you find exactly what you are looking for.

Where Google Wonder Wheel really shines is in keyword research.  The spokes give you related keywords that are targeted and focused.  The wheel creates the ideal starting point for your blog, web pages, pay-per-click campaign or your entire website.  Are there keyword phrases you haven’t considered?  Are there related products or services you might not have considered?  Can your existing product or service crossover into another area?  The Google Wonder Wheel helps you make critical decisions that can drive your business into the future.

How do you use the Google Wonder Wheel?

Google Wonder Wheel Search

Google Wonder Wheel Search

Starting from a normal search, look for the + Show options link in the blue bar where the number of results are shown.  By clicking on the Show Options, a side bar will open with several search options.  Wonder Wheel is under the Standard View.  The Google Wonder Wheel appears on the left and the search results on the right.  Each spoke off the wheel has a related keyword phrase.  Click any phrase to see those results, as well as a second wheel with related phrases for the new phrase.  The initial wheel remains visible below so you can jump back to the original.

Google Wonder Wheel Search Expanded

Google Wonder Wheel Search Expanded

Take your turn on the Google Wonder Wheel. Your results will speak for themselves.

Gary Wagnon and 800biz.com specializes in website design, search engine optimization and social media marketing.