Now that you’re blogging (I assume you read my last blog), you’re no longer a white belt (novice). So now let’s give you the next secret techniques to earn your green belt (intermediate) – SEO Keywords in your blog.
Black Belt

My blog is done through WordPress, so that’s the platform I will be talking about. I know there are other blogging platforms but in my opinion, WordPress is far and away the most powerful in terms of functionality and overall SEO ability. So aside from just writing a blog and hoping for the best, what specifically should you be doing.

Let’s start with keyword usage. The same rules apply to a blog as to a website. If you have a major keyword phrase you want to get indexed, that phrase should have a web page devoted to it. In the case of your blog, don’t try to cram every possible keyword in your post. That only waters down the entire importance of every keyword phrase and, as a result, your post won’t get optimal results. If you have more keyword phrases, put them in separate posts.

WP-keywordsPost tags and Categories. Every post should have a keyword rich category and keyword tags. In WordPress, those are added to the post on the right hand side. Once a category is created, all posts assigned to that category will appear in the blog menu (if you choose to display it.) While categories are permanently incorporated, post tags (the WordPress term for keywords) are not. You will need to add them to each post. One common question I get is how many keywords should I add here. If the keyword phrase isn’t mentioned in your blog title or body, it probably shouldn’t be one of the post tags. A good rule of thumb is no more than 5 post tags per post.

In my early martial art days, I couldn’t wait to get to the really cool stuff the brown and black belts got to do. Well, you’re almost there. The really cool stuff is coming up so keep practicing what you’ve learned so far.

Gary Wagnon and 800biz specializes in website design, search engine optimization, social media marketing and mobile text message marketing.