Copywriting Your Way to Word of Mouth Advertising

Create a Following that Does Your Advertising for You Everyone in business knows the magic of word of mouth advertising. As a business owner marketing your company on the Internet, that’s the all-consuming attention you want to attract from a loyal group of followers....

Analyze This

So you have a website, but is it performing?  You monitor your advertising efforts, you may even ask customers that call where they found you.  And you may even be gratified when they say they found you online. But are you really getting the most out of your web...

New Facebook Privacy Settings

After receiving a multitude of complaints regarding Facebook’s lack of privacy, they have instituted new privacy settings. Those settings are now available. But before accepting them as they are, you should review each one to make sure they fit you and the way...

Its Not About You

One of the biggest challenge is I face when creating a website is the copy, what the website says. It’s almost funny but also tragic to see that most businesses don’t know how to explain what they do. I think the issue is that we’re taught to be...