Seven (or more) With One Blow

We all remember the Brothers Grimm fairy tale of the little tailor whose mistaken feat of killing seven flies with one blow eventually earned him the hand of the princess and king of the land.  A rather efficient use of one’s circumstances, wouldn’t you say. When...

Field Of Dreams Revisited

You have probably heard me use the analogy that the web is not the “Field of Dreams,” where if you build it they will come. For the last few years, we have focused on creating web sites using the latest search engine optimization techniques to help our...

Branding Can Be Painless

Branding – no I’m not talking about using a red hot iron. The kind of branding I’m talking about large companies have been doing for years. But now small businesses are beginning to understand the value. Your brand is your business identity. Done properly, consumers...