Branding – no I’m not talking about using a red hot iron. The kind of branding I’m talking about large companies have been doing for years. But now small businesses are beginning to understand the value.
Branding Your Business
Your brand is your business identity. Done properly, consumers don’t even need to see your business name to recognize your business. I’m going to date myself and for some of you youngsters, you may not recognize these. For the rest of you, see how many of these you can guess.
Stronger Than Dirt
Plop Plop Fizz Fizz
A little dab will do ya.
Where’s the beef?
Takes a licking and keeps on ticking
Every things better with ____________ on it
Okay youngsters – here are a couple for you.
Just Do It
_____ gives you wings
Your in good hands with _____
Many of these slogans are decades old but you can instantly recall the company it represents. That’s Branding!
You are probably saying, “My business doesn’t have a huge advertising budget nor a Madison Avenue Ad agency to create catchy slogans.” That’s correct but for a local business, a catchy slogan isn’t the only way to create branding. Diversity and consistency are.
Consistency means using the same company identity in everything you do. Your website should have the same look as your business cards which should match your company vehicles, which should match your brochures and print advertising. The goal of consistency is to have instant recognition of your business without having to see the name.
I will cover diversity in the next post so stay tuned.
800biz.com is a website design company that specializes in Search Engine Optimization (SEO), Search Engine Marketing (SEM) and online marketing. For more information visit our website at www.800biz.com.