If You Build It Will They Come?
You have probably heard me use the analogy that the web is not the “Field of Dreams,” where if you build it they will come. For the last few years, we have focused on creating web sites using the latest search engine optimization techniques to help our sites reach prominent search engine ranking.
With 63% of all consumers going to the web before they make a decision on any product or service, being found is critical. But the bigger question is, with an abundance of competition in almost every category, why would a consumer choose your site over any other site?
Once it was important that you just have a web presence. If it looked good, was easy to navigate and loaded quickly, it stood a good chance for success. Today, things are quite different. Claiming you have the best prices/best quality/best customer service doesn’t cut it. Every other site says the same thing. Hoo Hum! Consumers aren’t buying that any longer.
What does your site offer? Is there a compelling offer or call to action? Do you clearly explain what you do? Do you offer delivery? Do you service your entire area or only selected parts?
Want your site to stand out? Add a video. If your site has a video that welcomes people to your site, or explains what you do, would that separate you from your competition? Do you have an email newsletter consumers can subscribe to? How about a Podcast to personally tell new visitors what you do?
Does the content of your site stand out? So many of us have trouble writing about our own business. Try having a friend or even good customer write your info. Better still, hire a professional to write the copy for your website. (I do have a couple of good sources if you need help.)
It’s time to revisit your website with an eye to making a statement that lifts your site above the rest.
If you build it, and they come, will they find any reason to take action? That’s the question.
800biz.com specializes in website design, search engine optimization, search engine marketing and social media marketing.