You Don't Need A Website UNLESS...
Wait, did I just read that right, you’re asking? A website designer saying you don’t need a website – something must be wrong.
Well, there are cases where a website is a waste of money. First of all, if the goal of having a website is just to check off the appropriate box on your business plan, you don’t need one.
You don’t need a website just because your brother in law, the unemployed college drop out says so.
You don’t need a website if you think a website is the new yellow pages and everybody looks there.
The bottom line is, you don’t need a website if you not committed to making it the important marketing vehicle it should be. So where do you start?
During the last 10 years, I have seen the evolution of websites, from simple 3 page sites with a waving cactus graphic, to multi-media sites with intricate flash graphics, to the mobile web we see on our phones. Search engine optimization has been the buzz word for the last several years. And it remains a critical element of your website.
But in today’s internet landscape, SEO is only a piece of the puzzle. Does your website content call browsers to take action? How are you building your brand? Are you the expert in your industry?
In the coming blog posts, I will discuss online marketing and how to create a comprehensive program to get maximum exposure.
Gary Wagnon and 800biz.com specialize in website design, hosting, search engine optimization and social media marketing for small and medium businesses.